We’re looking for a results-driven PPC & Media Buyer to own and optimize multi-channel paid campaigns across Google, LinkedIn, and Bing. This role blends analytical precision with strategic creativity, managing both B2B and B2C funnels at scale, and collaborating closely with content, design, and affiliate partners.
If you’re a hands-on marketer with experience in SaaS, HubSpot, and Salesforce – and you thrive in data-led environments – we’d love to hear from you.
Responsibilities
- Plan, launch, and optimize paid media campaigns across Google Ads, LinkedIn Ads, and Bing
- Manage full-funnel media buying for both B2B and B2C initiatives
- Analyze campaign performance using Google Analytics, HubSpot, Salesforce, and internal dashboards
- Translate performance data into actionable insights to improve ROI
- Set up and manage campaign tracking: UTM tagging, conversion tracking, lead scoring, and audience segmentation
- Collaborate with content and creative teams on ad copy, visuals, and high-converting landing pages
- Run A/B tests on creatives, targeting, and messaging to maximize performance
- Contribute to the development and optimization of affiliate campaigns
- Coordinate with affiliate partners to ensure quality lead delivery
- Create detailed weekly and monthly reports outlining trends, learnings, and recommendations
- Stay on top of paid media and affiliate marketing trends and tools
Requirements
- 3+ years of hands-on experience in media buying across Google, LinkedIn, Bing, and ABM tools
- Proven ability to manage performance campaigns for both B2B and B2C audiences
- Strong familiarity with SaaS or tech marketing environments
- Experience with HubSpot and Salesforce for tracking and reporting – must
- Analytical mindset with a strong ability to interpret and act on campaign data
- Working knowledge of affiliate marketing and performance tracking
- Detail-oriented, self-motivated, and able to manage multiple projects independently
- Excellent communication and collaboration skills